This Veranda Blend is Starbucks' response to research that indicates that 40 percent of U.S. coffee drinkers actually would prefer a lighter coffee and that a whopping 70 percent of coffee sold in grocery stores is a light or medium roast.
If you are interested, you will find more details on my page about the introduction of this new blend, The New Starbucks Roast Coffee Blend and you might find this trailer, which introduces the new blend, worth watching:
Brenda
Quick Link:
The New Starbucks Blonde Coffee Roast.
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